![]() And in 2018, we introduced NVivo transcription, further cementing our commitment to innovation. From auto-coding themes to sentiment analysis and using existing coding patterns, we've been at the forefront of making qualitative research smarter and more efficient. Our journey into harnessing the potential of Artificial Intelligence (AI) began in 2015, and we haven't looked back since. NVivo has been a pioneer, leading the charge in integrating technology to enhance qualitative research. But here's the good news: we've got a powerful ally in our corner – AI autocoding with NVivo! Handling unstructured data manually is a daunting task – it's time-consuming and prone to errors. In our fast-paced digital world, we're drowning in a sea of text data every day.
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